Idealism Is Not A Bad Word

I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench.
What say you, would you, or the agency you work for, take part in something like this? Would your clients?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Who produced that shitty video?
    Don’t they already give Lions for cause marketing? Sounds like another opportunity for agencies to create work solely for the sake of awards.
    Here’s a world problem to solve: let’s eliminate all the awards in our industry. It won’t cost a dime. And the money typically spent on entry fees, trips to Cannes, etc. could be donated to worthy charities.