I’d Love To Send Flowers To This Brand’s Funeral

I only have one comment from all of last night.
This was wretched:

You want to order some fresh flowers? Fine. It’s very simple. You can go to 1-800-Flowers.com and choose the “florist delivered” option. Works every time. Screw these guys.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.webranding.org Tommy

    Yeah, I have a pretty harsh sense of humor. But when I saw this commercial I thought to myself (as a man) several things:
    (1) I’ve been ordering flowers for two plus decades for my mother, co-workers, girls friends, and family members. Sometimes not having a lot of money to do it with. Not once was having them sent in a box even an option offered, much less one I chose.
    (2) The women that gets the flower is kind of cute.
    (3) The “I don’t know want to see you nude” line must have pissed off about 50 percent of the people watching the ad.
    It just makes no sense. Now as an ad guy myself I do get what works at the concept stage and within an agency, when released to the public doesn’t always work as intended.
    But my gosh, this was a no-brainer to determine it was a pretty stupid commercial.

  • veedub

    couldn’t agree more. a misogynistic flower delivery ad. wow. that must have been hard to do. i find proflowers.com to be the best. even though, they, shock horror, actually deliver flowers in boxes. interflora = fail+boo!