I’d Like To See Stations Reject Ads On The Basis That They Suck

Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly.

MoveOn executive director Justin Ruben said the rejection was “the height of hypocrisy” and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger.
Minneapolis-based Target stirred the hornet’s nest by giving $150,000 last month to a business-oriented political fund supporting conservative Minnesota GOP gubernatorial candidate Tom Emmer, who opposes gay marriage and other rights for same-sex couples.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Like the concept behind the title of this post. However, based on the programming on most stations, there’s little evidence any of them are capable of knowing when something sucks.

  2. @HighJive – The headline here does suggest much more than I give up in the post. But that’s what the comments are for!
    I’m so tired of the all the strident voices used in political discussions. I want to hear persuasive voices, especially behind an important issue, but it’s rare.
    People who believe in issues also like to believe their particular POV on the issue is absolutely right. This blind faith leads to poorly crafted, weak arguments. Take the example above. I have no intention of boycotting Target because they gave money to someone with different values than my own. The charge here is trivial, and the anger manufactured. Worse yet, the commercial is uninspiring in every way.

  3. wow, seriously. “NO WAY!” … “WE DON’T LIKE THAT!” it’s so awesome that moveon.org got the kids down at main street middle school to write this spot. i kept waiting for “LOL, TARGET!!! SO NOT COOL!!!”