Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April.

Inspired by Iceland Video from Inspired By Iceland on Vimeo.

Icelanders are being urged to use social networking website Facebook, Twitter or a newly created tourism promotion website–Inspired by Iceland–to help promote the country’s attractions.
“It’s a worldwide campaign to let the rest of the world know that Iceland isn’t completely covered in ash,” Icelandic tourist board director of marketing Jon Gunnar Borgthorsson said.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.