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Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

June 6, 2010 By Leave a Comment

The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April.

Inspired by Iceland Video from Inspired By Iceland on Vimeo.

Icelanders are being urged to use social networking website Facebook, Twitter or a newly created tourism promotion website–Inspired by Iceland–to help promote the country’s attractions.
“It’s a worldwide campaign to let the rest of the world know that Iceland isn’t completely covered in ash,” Icelandic tourist board director of marketing Jon Gunnar Borgthorsson said.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.