IBM Wants To Help With Your Growing Mountain of Data


Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.”
Learn more at IBM’s Smarter Planet microsite.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.