IBM Seeks To Solve World’s Pressing Problems

Can we pause a minute to reflect on the IBM brand? What’s your perception of this important company?
You’d have lots of company if you said, “conservative,” “entrenched,” or “no longer relevant.” You’d also be way off mark.
Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide need for infrastructure upgrades.
It’s a timely and inspiring story about American ingenuity.
In the face of a meltdown, Sam Palmisano, CEO of IBM says, “you can retrench, pull in your horns, protect the balance sheet, and preserve cash. Or you can realize that this is about humanity screaming for change.”

What kind of change? The planet is buckling under the weight of snarled traffic, wasted energy, toxic emissions, poor distribution of food and water, and insufficient health care.
Palmisano thinks all those dilemmas are connected in one important way: They’re the result of dumb underlying networks. Traffic bogs down because of overwhelming demand at peak hours. Health care suffers from the lack of a universal database of symptoms and diagnoses. Add intelligence to the networks, and the problems will go away.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.