VW Takes Film Buffs To Iconic Locations

Volkswagen’s “See Film Differently” campaign from DDB/London celebrates iconic film locations by, “turning the camera on locations.”
Natalie Lamont, Volkswagen Communications Manager, says, “Volkswagen is of course all about cars, but we love film as well. Our ‘See Film Differently’ platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive way.”


As part of the project, Volkswagen has partnered with Little White Lies, the cutting-edge film magazine, film specialists elevenfiftyfive and LOVEFiLM, the UK’s largest online DVD rental company, to create new and original material to share with fans, from interviews with actors and directors to inside news on the latest releases to behind-the-scenes stories from cult movies.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.