VW Takes Film Buffs To Iconic Locations

Volkswagen’s “See Film Differently” campaign from DDB/London celebrates iconic film locations by, “turning the camera on locations.”
Natalie Lamont, Volkswagen Communications Manager, says, “Volkswagen is of course all about cars, but we love film as well. Our ‘See Film Differently’ platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive way.”

As part of the project, Volkswagen has partnered with Little White Lies, the cutting-edge film magazine, film specialists elevenfiftyfive and LOVEFiLM, the UK’s largest online DVD rental company, to create new and original material to share with fans, from interviews with actors and directors to inside news on the latest releases to behind-the-scenes stories from cult movies.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.