I Plan; Therefore I Am

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre.

note: click full view to see this presentation
798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies’ blog (he used to work at Wieden); VCU is perceived to be the best training ground for planners; planners like their jobs and are well compensated.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://adpulp.com Plan B

    Someone should conduct a study on what other agency partners think of planners.

  • http://www.liggett.com David Moore

    Good stuff, thanks for sharing. I’d be interested in knowing what clients first think of planning when they get introduced to it — real value or more ad biz mumbo-jumbo?