I Plan; Therefore I Am

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre.

note: click full view to see this presentation
798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies’ blog (he used to work at Wieden); VCU is perceived to be the best training ground for planners; planners like their jobs and are well compensated.

About David Burn


  1. Someone should conduct a study on what other agency partners think of planners.

  2. Good stuff, thanks for sharing. I’d be interested in knowing what clients first think of planning when they get introduced to it — real value or more ad biz mumbo-jumbo?