I Plan; Therefore I Am

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre.

note: click full view to see this presentation
798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies’ blog (he used to work at Wieden); VCU is perceived to be the best training ground for planners; planners like their jobs and are well compensated.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Someone should conduct a study on what other agency partners think of planners.

  2. Good stuff, thanks for sharing. I’d be interested in knowing what clients first think of planning when they get introduced to it — real value or more ad biz mumbo-jumbo?