“I Love Rookies” T-Shirt Inspires Hollywood Star

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Alyssa Milano loves baseball. Especially, the Dodgers. So much so, she writes a blog on MLBlogs.com and she’s started a new womens’ line of baseball-inspired clothing called Touch.
Milano told Mark Newman of MLB.com, how she got going in the apparel biz.

I have had Dodgers season tickets for four years. Every game I attended, I would rush into the team shop and look to see if there was anything new and cute to buy. I would look for something that would fit my body and that wasn’t pink! I was always disappointed that I couldn’t find anything. My “eureka” moment came when my friend Chelsea made her own T-shirt. She made a tee that said, “I love Rookies,” and she got so many compliments on it. I hope to produce a tee similar to this in the future. That’s when the seed was planted and it grew from there. I pitched the idea to my agent, he got me a meeting with MLB, MLB introduced me to G-III, and the rest is history.

[via Shedwa]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.