Random Culture points to an interesting “Digg for shoppers” site with a Valleyspeak name, iliketotallyloveit.com.
To me, this this is the type of consumer generated content that has a future. It’s web-enabled word-of-mouth. Who better than consumers to share this type of information?
This same standard can’t be applied to consumers making TV spots. In that case, there is someone better equipped to do the brand’s bidding.
