I Like This Policy From Specialized

March 30, 2010 By Dan Goldgeier 3 Comments

I’m in my office, but it’s 70 degrees and sunny in Atlanta today. So seeing this in my in-box, from the makers of my bike, gives me a smile:

It’s part of an e-mail that offers a free helmet when you buy a new bike. I like when brands reference topical events. But maybe that’s just me.

Filed Under: Art of Advertising

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

http://godsofadvertising.wordpress.com Steffan Postaer

When brands go too far being topical it can be very annoying. Can you say “stimulus plan?”
http://www.adpulp.com Dan Goldgeier

Yes, the stimulus idea was overstimulated. But I like brands being aware of what’s going on in the world.
bob

er.. what is going on in the ‘world’ or the USA for the rest of us?