I Like A Car Campaign That’s Called A “Movement”

Have you noticed how consumer generated media and sales promotions are now best friends forever?

To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009.
Here’s the promo’s Twitter page.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://thefutureofads.com/ Cory O’Brien

    This looks like it’s going to be a very smart campaign with a lot of user generated content that emerges and some very passionate users speaking out on behalf of the brand. I just hope it works well so that we start to see more social media focused campaigns like this in the future.

  • wade

    I’d also like to point out the strategic integration of the GOOD-GAWD-A-MIGHTY, LOOK AT THE HOT CHICK IN THE SKIMPY TOP!!!!
    Sorry dudes. Somebody had to say it.

  • http://adpulp.com David Burn

    Don’t be sorry, Wade. The interesting twist on the talent is she works for Undercurrent, who is managing this campaign for Ford. So in a way, it’s really about DIY (and hotness).

  • wade

    Oh, the DIY jokes that could happen now…
    Actually, that does explain it a bit more. Thanks.