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I Like A Car Campaign That’s Called A “Movement”

Have you noticed how consumer generated media and sales promotions are now best friends forever?

To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009.
Here’s the promo’s Twitter page.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.