I Like A Car Campaign That’s Called A “Movement”

Have you noticed how consumer generated media and sales promotions are now best friends forever?

To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009.
Here’s the promo’s Twitter page.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. This looks like it’s going to be a very smart campaign with a lot of user generated content that emerges and some very passionate users speaking out on behalf of the brand. I just hope it works well so that we start to see more social media focused campaigns like this in the future.

  2. I’d also like to point out the strategic integration of the GOOD-GAWD-A-MIGHTY, LOOK AT THE HOT CHICK IN THE SKIMPY TOP!!!!
    Sorry dudes. Somebody had to say it.

  3. Don’t be sorry, Wade. The interesting twist on the talent is she works for Undercurrent, who is managing this campaign for Ford. So in a way, it’s really about DIY (and hotness).

  4. Oh, the DIY jokes that could happen now…
    Actually, that does explain it a bit more. Thanks.