I Learned A New Acronym. Happy Day.

Here’s an idea…let’s have our own branded cellphone service? You know, private label. That kind of thing.
It’ll be hot.
The Wall Street Journal reports that it is, in fact, not hot.

A year after shuttering its ESPN cellphone company, Walt Disney Co. said it is closing its Disney cellphone service.

Another mobile virtual network operator to eat dust is Amp’d Mobile, which sought Chapter 11 bankruptcy-court protection this year, after its youth-focused service burned through $350 million in start-up funding.
Disney declined to comment on how much it had invested in its MVNOs or the cost of closing them.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.