I Hope They Didn’t Pay Retail

National Semiconductor capped off its most successful fiscal year in history by equipping every one of its 8,500 employees with a 30-gigabyte video iPod.
While designed for personal entertainment, the popular Apple MP3 player will be used as a new training and communications tool at National, providing a convenient method for employees to download National podcasts and other employee communications.
The analog integrated circuits that National designs provide portable devices like the iPod with longer battery life, sharp images and crystal clear sound.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.