I Hope They Didn’t Pay Retail

June 13, 2006 By David Burn Leave a Comment

National Semiconductor capped off its most successful fiscal year in history by equipping every one of its 8,500 employees with a 30-gigabyte video iPod.
While designed for personal entertainment, the popular Apple MP3 player will be used as a new training and communications tool at National, providing a convenient method for employees to download National podcasts and other employee communications.
The analog integrated circuits that National designs provide portable devices like the iPod with longer battery life, sharp images and crystal clear sound.

Filed Under: Brands

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.