I Don’t Know, Dude


Greenhorns take note. Philadelphia-based XLNTads will pay you $20 Large if you make a spot an actual advertiser wants to run on TV.
Ad Age compares the startup to Revver.

Like Revver, which pays a share of ad revenue to the video producers that use the site, XLNTads is part of a cottage industry that has popped up to help independent video producers tap into at least a piece of the fortune normally reserved for big-budget agencies and Hollywood dealmakers.

According to XLNTads’ press release, production of the average 30-second spot costs upwards of $300,000. “Brands can slash costs by rewarding the creator of a brilliant advertisement submitted through the platform with as little as $20,000.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.