I Don’t Get It. Is It Just Me?

This ad keeps popping up next to my Yahoo Mail page.
obaa.jpg
Someone wrote and approved this ad. And someone’s paying for it. WTF?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://multicultclassics.blogspot.com HighJive

    Danny,
    Check out the following:
    http://tinyurl.com/yf3y3gb
    http://tinyurl.com/ygby8yc
    IMHO, this is an example of two things: 1) A shitty and potentially sleazy advertiser, based on using similar images for two different messages; and 2) the end of advertising as we know it. This shows that in the digital space, concepts don’t matter. There are places out there producing banners that apparently get responses with nonsensical and hackneyed messages and images. Old school ad people are still on their “you need a big idea/great content” soapboxes. But in the digital space, we’re seeing you don’t need that at all. Quality and craftsmanship and execution are not even secondary or tertiary.

  • http://makethelogobigger.blogspot.com bg

    See, I woulda tweaked the copy: “Obama asks hairy moms…” Fixed.