700 Writers. Millions Of Readers.

There are group blogs and then there are group blogs. According to the New York Times, The Huffington Post has some 700 bloggers, most of them far from famous. And those aren’t the only impressive numbers the site has to its credit.

The Huffington Post had more than 1.3 million unique visitors last month, according to Nielsen/NetRatings, and more than 2 million in February.
It seems that Ms. Huffington, who has taken to social climbing with the finesse of a ballerina and the ferocity of a fullback, has found finally found her m├ętier. Nick Denton, founder and publisher of Gawker Media, calls her “the only establishment figure to make the transition to the Web.”
“I am an obsessive, and the Internet rewards obsession,” she said, adding in passing that there is still no Greek word for blog. “We should come up with a better name for it, but I guess that ship has sailed.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.