I Can’t Tatse My Beer

Miller Brewing with the help of Y+R Chicago has launched what may be the best ad campaign currently on air. Even Lewis Lazare likes it.
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Taking a page from the pharmaceutical advertising handbook–which consistently spawns some of the worst advertising on TV–Y+R makes fun of both Bud and Viagra-style ads all at the same time. And they do it while providing a clear and memorable product benefit for Miller.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.