I Can’t Tatse My Beer

Miller Brewing with the help of Y+R Chicago has launched what may be the best ad campaign currently on air. Even Lewis Lazare likes it.
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Taking a page from the pharmaceutical advertising handbook–which consistently spawns some of the worst advertising on TV–Y+R makes fun of both Bud and Viagra-style ads all at the same time. And they do it while providing a clear and memorable product benefit for Miller.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.