I Can’t Tatse My Beer

Miller Brewing with the help of Y+R Chicago has launched what may be the best ad campaign currently on air. Even Lewis Lazare likes it.
taste_loss.jpg
Taking a page from the pharmaceutical advertising handbook–which consistently spawns some of the worst advertising on TV–Y+R makes fun of both Bud and Viagra-style ads all at the same time. And they do it while providing a clear and memorable product benefit for Miller.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.