I Can’t Tatse My Beer

Miller Brewing with the help of Y+R Chicago has launched what may be the best ad campaign currently on air. Even Lewis Lazare likes it.
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Taking a page from the pharmaceutical advertising handbook–which consistently spawns some of the worst advertising on TV–Y+R makes fun of both Bud and Viagra-style ads all at the same time. And they do it while providing a clear and memorable product benefit for Miller.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.