I Can See Your Digital Aura

James Dowd believes we’re on the verge of mass customization, a shift in production that will dramatically change the manufacturing score.

Everyone knows digitization screwed up publishing, music and film. You think that process is over? Oh no, the next revolution is the digitization of actual, physical stuff. The current economy is only pushing that process forward at an accelerated pace as people look for buisness models that are scalable and don’t require massive capital investments.

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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. stands with a fist says:

    i’m sure kevin costner was controlling this from that apple commercial he made. How else did we see Field of Dreams come to life?
    but that’s old news from last year’s april, fools.