I Blog For Bikes

People for Bikes wants to let policy makers, the media and the public know that bicycling is important and should be promoted. Here’s their print campaign in support of Bike To Work Week.
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Colle + McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement to make our world a more bike friendly place – to build more trails, paths and bike lanes, to make riding safer and more accessible for everyone.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. The subtle touch and spare compositions are really nice. Yet these seem to be preaching to the choir rather than doing much in the way of persuasive work. There are many reasons people are hostile to the pro-bike movement and these seem to confirm rather than refute those reasons. Anti-bike types object that the motive is not about sharing the road but really about replacing cars. Well, the first ad sort of confirms that. They object that you can’t really be expected to dress professionally for work and then ride a bicycle for 45 minutes, showing up all greasy and sweaty. The second and third ads confirm that yes you are. They object that bicycling is only for warm, dry weather. All three ads confirm it. That bicycles are heavy, uncomfortable things meant for children and recreation. First ad confirms it. And I would even say that the concrete wall and pavement of the parking lot, the rock wall and concrete of the sidewalk and the radical crop of the stylish tie guy all reassert the physical vulnerability people either do feel or imagine they would feel on bicycles. And putting an actual greasy gear impression on a lady’s leg as though she’s limping away from being hit by a car confirms worries about both appearance and safety. Yikes.
    Anyway, small complaints. I think the ads are generally just fine. And they at least hint at the one feature of bicycles that everybody—and I mean everybody—loves: they’re quiet.

  2. Excellent, a substantial comment that actually breaks down the work–that’s what this site is for, yet analysis of this sort is sadly pretty rare these days.
    I’d like to send you an AdPulp t-shirt, Thomas. Get me your digits and I will. dburn AT adpulp DOT com.

  3. Done. Thanks, David. And I’ll try to remember to turn it inside out before my mug shot.