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I Am The Long Tail

June 16, 2010 By Leave a Comment

Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called “the long tail,” at least by members of the digerati).

“The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall Rothenberg, President and CEO, IAB. “It is critical that legislators and regulators understand their challenges and their contributions to the new media revolution, as well as the value they bring to the U.S. economy.”
According to IAB, $300 billion, or 2.1%, or of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs and 20,000 small businesses.
The IAB Long Tail Alliance is a special IAB member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year.

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Filed Under: Advocacy, Display Advertising
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.