I’ll Have A Foot-Long Turkey With Extra Guilt

Watching football today, I saw an odd spot for Subway. We see B&W images of hurricane victims and a solemn voice-over saying how Subway will donate an upcoming day’s profits to hurricane victims.
You can see a :15 version of the spot at Subway’s web site where it says “Hurricane Relief Efforts.”
It’s all perfectly tasteful until the last line of the spot comes. The VO says:
“Because it’s tough to pick up the pieces when they’ve all blown away.”
Now, like a lot of copywriters, I was taught that the last line of copy should always have a little extra zing, or wrap-up nicely, or whatever you want to call it.
But this one just creeped me out, for some reason. What do y’all think?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.