I Can See Dreaming About A Po’ boy, But The McRib?

Have you seen Christopher Nolan’s film, Inception? It’s okay if you haven’t, because McDonald’s is offering the condensed version. Here take a look at the dream within a dream within a dream commercial.

Arnold Worldwide made the spot, and it’s understandable why the agency is dreaming McRibish dreams. Arnold hasn’t worked with McDonald’s for 16 years, and everyone in advertising knows what an agency-fattening account McDonald’s is.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Mick Ribb

    Arnold hasn’t worked for McDonald’s for 16 years? Thought they were one of McD’s local agencies. Anyway, based on the McRib spot, the agency should be taken off of the account for at least 16 years.