Hyper-Targeted Out of Home

Get through to Oprah (or her producers) and you just might reach millions with your story, product or service.
According to Ad Age, a Pennsylvania animal shelter managed exactly that in its ongoing crusade against puppy mills.
Last spring, Main Line Animal Rescue bought a billboard four blocks from Harpo, Ms. Winfrey’s Chicago studio. The show’s producers quickly contacted the shelter and enlisted its help in a hidden-camera investigation of various puppy mills and pet stores, led by Lisa Ling.
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Now, motivational speaker Jiulio Consiglio is running a billboard one block from Ms. Winfrey’s West Loop studio to hype his book, Challenge Your Thoughts.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • kokomjolk

    boo and hiss.