Oscar Meyer has a new tagline: It doesn’t get better than this.
Personally, I find it disturbing that a group of people at Kraft Foods and their new agency McGarryBowen would put that type of sentiment in an ad for processed meats.
If in fact the act of eating an Oscar Meyer hot dog with a lovely friend of the opposite sex was the ultimate experience in life, maybe people would be tempted run out and have that experience. But surely they’d become profoundly depressed with the idea that nothing would ever top it.
According to The New York Times, the line wasn’t written by some hapless copywriter. The line comes from a song (which supports the TV executions in this new $50 mil. campaign) written by Joy Williams, a Nashville-based songwriter who has written for the “American Idol” contestants Mandisa and David Archuleta.
