Hybrid News Source Launches

In order to appeal to lunchtime and evening commuters wanting a print-based update of the day’s events, The Guardian will begin to offer eight to 12-page PDF documents for download.
G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media.
According to MIT’s AdverLab the paper will insert ads into the PDFs, dynamically generated to fit readers profiles and past behavior.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.