Hybrid News Source Launches

In order to appeal to lunchtime and evening commuters wanting a print-based update of the day’s events, The Guardian will begin to offer eight to 12-page PDF documents for download.
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G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media.
According to MIT’s AdverLab the paper will insert ads into the PDFs, dynamically generated to fit readers profiles and past behavior.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.