Hybrid News Source Launches

In order to appeal to lunchtime and evening commuters wanting a print-based update of the day’s events, The Guardian will begin to offer eight to 12-page PDF documents for download.
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G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media.
According to MIT’s AdverLab the paper will insert ads into the PDFs, dynamically generated to fit readers profiles and past behavior.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.