How Often Do You Pay Attention?

BlackBerry_user.jpg
Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention.
According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be “a live node on the network.”

A live BlackBerry or even a switched-on mobile phone is an admission that your commitment to your current activity is as fickle as Renée Zellweger’s wedding vows. Your world turns into a never-ending cocktail party where you’re always looking over your virtual shoulder for a better conversation partner. The anxiety is contagious: anyone who winds up talking to a person infected with CPA feels like he or she is accepting an Oscar, and at any moment the music might stop the speech.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.