Hungry Seniors Is Elder Abuse

Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. “face the threat of hunger,” according to AARP. Yes, our priorities are way out of line…

As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history.

To promote this historic initiative, Austin-based GSD&M completely redesigned Gordon’s new #24 car and produced an integrated campaign, including television, print and at-track promotional materials.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


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