Human Media Receivers

According to Media Week, young people are processing information at lightning speeds.

Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9-to 28-year-olds, and he told promotion and marketing executives that it is imperative that they find a way to get their messages across to this group.
Magid, president and CEO of Frank M. Magid Associates, told an audience at the annual Promax conference in New York City today that this group, which numbers 79 million, one million more than the Baby Boomers in this country, have grown up using multiple media platforms at the same time, and need to be marketed to differently than the older Boomers. Magid said Millennials consume 20 hours of media a day, but that is all done within 7 hours of clock time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.