Meet The Human Billboard/Social Spokesman

For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company’s t-shirt for a day and talk up your product or service in the social space.
According to Reuters, Sadler’s offering is catching on.

“I walk around, take photos, wear the shirt all day … I Iblog about those photos, I put ’em up on Twitter, I change my Facebook profile … and then I do a Youtube video,” he told Reuters Television.
“I made about $83,000 this year.”

It’s not new idea, but who cares. The ability to execute a good idea is what it takes to be successful. On his site, Sadler says, “It is no secret, I am not a rock star, professional athlete, male model or anything internet spectacular. But I do have a passion for marketing, I find myself to be a pretty active guy and like achieving interesting goals.”
Next year, Sadler is adding a second shirt to the mix. He will wear a new XL in JAX each day, while Evan White will wear a Large shirt from the same company in Los Angeles.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m totally impressed with Jason and his chutzpah. $83 grand a year is pretty nice change for having a good time bringing products to light in an honest, “regular guy” sort of way. I wonder if he has scruples….meaning, will he still push the product if he doesn’t like it? Wait, he’s in advertising….never mind.

  2. Corporate advertising agency says:

    There is a human billboard in the Chicago south suburbs who name is John Kraska,this gentleman is a step above all others who ever called themselves human billboards. I have hired him in the past and had impeckable service.This man actually placed our company logo and advertiseing tastefully upon his forehead and went all around the chicago land area and went to as many social gatherings as he and my company could find to prmote the product. With his people skills this guy is worth his weight in GOLD in the art of advertising if you get the priviledge of hireing him. He is hard to get in touch with but I have seen him on clasified ad sights.Well worth the effort of contacting for your advertiising needs.