Hugh’s Give And Take

I haven’t peered into MacLeod’s Gaping Void in a while. Let’s take a look, shall we?

I was in the pub the other evening, trying to explain the difference between Web 1.0 [“Dotcom”] vs Web 2.0 [“Blogs & Social Media”] to a web neophyte friend of mine.
The short answer: “Dotcom was about ‘taking’. Web 2.0 is about ‘giving’.”
The architecture of Web 2.0 is about people giving away their stuff i.e. “sharing”. Whether its a well-written blog post, or photos uploaded onto Flickr, or videos uploaded onto YouTube, the act of you giving is every bit as important as people other people receiving. This is why the number of blog readers isn’t that much larger than the number of blog writers. Writing is as important as reading. Giving is as important as taking.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.