How’s Your Narrative Coming?

Ad Age has a piece on storytelling’s place in the marketing wheel.

Storytelling in a business context is not about telling stories just for the sake of it. Rather, as rational and physical features are becoming easier to imitate, authentic storytelling is becoming a growing source of competitive power. All companies have authentic raw material: genuine, real-life episodes that can be used in the continuous communication of messages and values that appeal to key stakeholders.

While far from new, or revealing, the idea that a daily narrative needs to be woven by a brand’s keepers is an important one.
For an example of a branded narrative in action, see this You Tube video.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.