How To Wisely Invest $5 Mil.

Promotions are often, but not always, based on a free giveaway offer. If it’s a sweepstakes, there’s glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy.
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According to Ad Age, Spartanburg, SC-based Denny’s is caught in the same slump as the rest of the casual dining industry. Denny’s strategy is to revive the sit-down breakfast. And the restaurant made significant progress in the past few days.
Denny’s Grand Slam meal consists of two pancakes, two eggs, two sausage links and two pieces of bacon. Yesterday, from 6:00 am to 2:00 pm, over 2 million Americans enjoyed said meal for free. That’s creating good will. I’m confident many of these customers will return to Denny’s.
Denny’s CEO Nelson Marchioli said, “This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand. You don’t know the real Denny’s unless you’ve been in our restaurants in the last several years, experiencing the quality of our new menu items and our service first-hand.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://necreative.typepad.com Zach O.

    There was a front cover story in the local newspaper in Omaha with the Denny’s give away as the spotlight but also highlight other companies that have been giving away free food.
    http://omaha.com/index.php?u_page=2798&u_sid=10554376