How To Waste 5 Mil In 60 Seconds

Barbara Lippert: Let’s start with the lowest of the low: GoDaddy.com. Talk about a $5 million vanity project (so bad they had to run it twice). This complete mess was what it took Bob Parsons 14 tries with ABC to get through—a bunch of cliché-smarmy boy executives rehashing the wonder of last year’s GoDaddy commercial? Message to clients: ad agencies actually supply an idea and a framework for a spot, so maybe you should use them. Was the geezer senator getting a second round of oxygen this year or last year? It doesn’t really matter: he might have required oxygen, but this “sequel” was D.O.A.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.