How To Waste 5 Mil In 60 Seconds

Barbara Lippert: Let’s start with the lowest of the low: GoDaddy.com. Talk about a $5 million vanity project (so bad they had to run it twice). This complete mess was what it took Bob Parsons 14 tries with ABC to get through—a bunch of cliché-smarmy boy executives rehashing the wonder of last year’s GoDaddy commercial? Message to clients: ad agencies actually supply an idea and a framework for a spot, so maybe you should use them. Was the geezer senator getting a second round of oxygen this year or last year? It doesn’t really matter: he might have required oxygen, but this “sequel” was D.O.A.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.