Barbara Lippert: Let’s start with the lowest of the low: GoDaddy.com. Talk about a $5 million vanity project (so bad they had to run it twice). This complete mess was what it took Bob Parsons 14 tries with ABC to get through—a bunch of cliché-smarmy boy executives rehashing the wonder of last year’s GoDaddy commercial? Message to clients: ad agencies actually supply an idea and a framework for a spot, so maybe you should use them. Was the geezer senator getting a second round of oxygen this year or last year? It doesn’t really matter: he might have required oxygen, but this “sequel” was D.O.A.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.