How To Make Ads (In One Easy To Understand Paragraph)

Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry’s top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49.
Here’s a small slice:

Robin Landa: “What’s your philosophy about advertising?”
John Butler: “It has to be likeable. It has to inform and inspire. It has to have some emotional hook to it that makes consumers interact with it. It can’t talk down to the consumer. There’s a great quote—although I can’t remember who said it—but it’s hanging on my door: “He who writes the stories defines the culture.” I think that pretty much sums it up. We are given a voice, and we have to be responsible in how we use that voice.”

Butler, a partner in Sausalito’s best agency, nails it in his succinct dissertation.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Jessica

    you need to make this site interesting for readers like me

  • http://adpulp.com David Burn

    Okay. Who are you? Your IP indicates you might be a student (or teacher) in Edmonton. Is that right?

  • http://universeteens.aforumfree.com Brandon Jackson

    Connect with friends.Have fun and do fun things.

  • http://www.youtube.com/watch?v=TN3zEzlfbXw&feature=related ryan brownlee

    this dooesnt tell me how to make an add….

  • http://thefortune39.com/uncover/exactlist rob

    Hi,
    How do I make ads for my site?
    http://thefortune39.com/uncover/exactlist
    Any help?

  • CAITLIN

    YOU SUCK THAT DOESNT HELP ME AT ALL NOW IM GONNA GET A F BECAUSE YOU DIDNT TELL ME HOW TO MAKE AN ADVERTISEMENT. I HATE YOU AND YOUR STUPID PIECE OF CRAP WEBSITE. GO DIE!!!!!!!!
    > :(

  • http://GOOGLE.COM SEXX CHAT PORN

    FEELING AHAAAAAAAAAAAAAAAAAAAAAAAAAAA

  • Ridhima

    Its absolutely correct..
    In few words u summed it all
    Nice
    Thanks!

  • Nuzhath Brand

    do you want a feeder or advisor

  • Nuzhath Brand

    grow up