How To Crack Consumers Up

Advertising for Peanuts brings our attention to yet another medium for advertising—eggs.
EggFusion of Boulder, CO seeks to “promote freshness with every impression.”

With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message several times. This engagement becomes especially valuable in the kitchen as moms and dads grab eggs to use in meals and recipes for themselves and their families. It’s an intimacy few mediums can match.

About David Burn


  1. It’s not “yet another medium for advertising” – it’s an old medium whose time came and went. Remember?

  2. Ads On Eggs: Why Ad Blogs Do The Industry A Service

    What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…