With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message several times. This engagement becomes especially valuable in the kitchen as moms and dads grab eggs to use in meals and recipes for themselves and their families. It’s an intimacy few mediums can match.
How To Crack Consumers Up
February 1, 2006 By