How To Crack Consumers Up

Advertising for Peanuts brings our attention to yet another medium for advertising—eggs.
Egg_Fusion.jpg
EggFusion of Boulder, CO seeks to “promote freshness with every impression.”

With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message several times. This engagement becomes especially valuable in the kitchen as moms and dads grab eggs to use in meals and recipes for themselves and their families. It’s an intimacy few mediums can match.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. It’s not “yet another medium for advertising” – it’s an old medium whose time came and went. Remember?

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