How To Crack Consumers Up

Advertising for Peanuts brings our attention to yet another medium for advertising—eggs.
Egg_Fusion.jpg
EggFusion of Boulder, CO seeks to “promote freshness with every impression.”

With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message several times. This engagement becomes especially valuable in the kitchen as moms and dads grab eggs to use in meals and recipes for themselves and their families. It’s an intimacy few mediums can match.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://if.psfk.com Piers Fawkes

    It’s not “yet another medium for advertising” – it’s an old medium whose time came and went. Remember?

  • http://if.psfk.com/if/2006/02/ads_on_eggs_why.php IF

    Ads On Eggs: Why Ad Blogs Do The Industry A Service

    What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…