How Karl Lagerfeld Sells Dom Pérignon

Kate Spicer examines Karl Lagerfeld’s penchant for marketing to women in The Sunday Times:

How does a septuagenarian homosexual fashion designer in a powdered ponytail know what women fantasise about? He’s not Nancy Friday. Yet here he is, giving us a heterosexual fantasy that most women — and men — would find immensely satisfying.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. gee, david, this is the kind of stuff usually presented at adrants, where every third post features scantily-clad women and/or huge titties. trying to lure adrants visitors?

  2. No.

  3. trust me highjive, imagery that subtle and sophisticated would never make the cut over at adrants

  4. Shouldn’t Oprah be all over this right about now? After all, the uppity mainstream fashion world has a good 200 year head start over hiphop in the degrading women department. (insert stretch here.)
    Then again, maybe her soccer mom audience might take issue with such a biased attack.
    And where’s that goof from Cristal? Shouldn’t Rouzard be thumbing his nose at Dom on this one, too?

  5. Are you kidding? Oprah would kill for the chance to have Lagerfeld shoot a sexy photo of her and Gayle King.