How Karl Lagerfeld Sells Dom Pérignon

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Kate Spicer examines Karl Lagerfeld’s penchant for marketing to women in The Sunday Times:

How does a septuagenarian homosexual fashion designer in a powdered ponytail know what women fantasise about? He’s not Nancy Friday. Yet here he is, giving us a heterosexual fantasy that most women — and men — would find immensely satisfying.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.