How Hard Is It To Understand You May Have To Kill People?

The U.S. Army has given a facelift to its Web site, www., to make the enlistment decision easier for potential recruits and their families. Some 12,000 pages of content and a half-million lines of code were condensed to 2,500 pages to make the “soldier experience” easier to understand.
You won’t be a killer, you’ll be a P.R. professional!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.