How Hard Is It To Understand You May Have To Kill People?

The U.S. Army has given a facelift to its Web site, www. goarmy.com, to make the enlistment decision easier for potential recruits and their families. Some 12,000 pages of content and a half-million lines of code were condensed to 2,500 pages to make the “soldier experience” easier to understand.
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You won’t be a killer, you’ll be a P.R. professional!

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.