How Greatness Gets Going

I don’t know what legendary media critic, A.J. Liebling thought of advertising. Whatever he thought of it, he knew how to use advertising to his advantage.
Here’s a small piece of his Wikipedia entry:

He returned to Providence in autumn 1927 to write for the Journal. He then moved to New York, where he proceeded to campaign for a job on Joseph Pulitzer’s New York World, which carried the work of James M. Cain and Walter Lippmann and was known at the time as ‘the writer’s paper.’ In order to attract the attention of the city editor, James W. Barrett, Liebling hired an out-of-work Norwegian seaman to walk for three days outside the Pulitzer Building, on Park Row, wearing sandwich boards that read Hire Joe Liebling.

That’s some old school direct marketing. I like it.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.