How Do You Say “Deja Vu” In German?

Another month, another young, high-profile, so-called “change agent” gets the boot. Ad Age reports on the departure of Kerri Martin, the marketing exec at Volkswagen who dumped Arnold and hired Crispin:

Ms. Martin, the 36-year-old executive who helped establish BMW’s Mini in the U.S. with a much-lauded campaign from Crispin, arrived at Volkswagen a marketing rock star. “VW has always been at its best when we make people think,” she told Advertising Age earlier this year. “We’ve always been fearless and not afraid to make a left when everyone is taking a right.”

Can we please stop referring to marketing and advertising people as “rock stars”? Bono is a rock star. Mick Jagger is a rock star. Middle management marketing executives and group creative directors aren’t.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Guru? Doyen(ne)? Maven? Virtuoso?