How Dare Ray Edwards

Ray Edwards is a direct response copywriter. In fact, he’s textbook. If this is your thing, go study this man.

My copywriting colleages are going to be angry. They’re going to call me a “renegade” for letting the secrets out. For giving away our tricks.
But I’m going to do it anyway.
In this quick, FREE video I’ll show you specific changes that will improve the response rates and sales from a real-life salesletter-style website… and I’ll explain the reasons behind every change. 
Some of the things you will learn in this 23-minute video:
The best way to layout a website for maximum sales and conversions. You’ll be surprised at how this simple layout converts better than others.
Which elements of a website can be tested and which can’t. 
The font and color that makes headlines convert best.

Yep, I’m outraged.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. i love how he misspells colleagues and then goes on to demonstrate more substandard writing skills. maybe he is inadvertantly saying something about direct response copywriting.
    sadly, guys like this are a dime a dozen. and you don’t even need a dime, since he’s offering a FREE video.

  2. Thanks for the spelling tip.
    Dime a dozen?
    My clients seem happy with their increased response, conversion rates and sales. True, I probably won’t win any awards writing “sales” copy. But that’s okay with me, because I can’t cash the awards at at my bank…

  3. Carl LaFong says:

    Ooooooh! Snap!

  4. I just found this site while searching Google and wanted to give you my input on Ray Edwards and what he has done for my copywriting career.
    Ray has not only been one of the main reasons for my success as a direct response copywriter in way of learning, but he has also been the number one driving force of how I treat others in business and in life.
    Ray is not only a copywriter — he’s a mentor, motivator, and great friend.
    If you ever get a chance to meet Ray in person, you’ll instantly understand what it is like to have a close friend… He truly cares about people.
    I believe Ray is not only one of the most professional direct response copywriters on the internet today, but is one of the best “mentors” as well.
    Thanks Ray for all you do!