How Brands Might Steer “The Controller”

Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space.

“Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit,” advises Keltner. In other words, a brand can’t place a billboard inside a game and expect anything positive from it. To gain traction brands need to create interactive experiences for gamers.
By the way, here’s a bunch of people demonstrating Kinect’s controller-free experience:

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