How Brands Might Steer “The Controller”

Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space.

“Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit,” advises Keltner. In other words, a brand can’t place a billboard inside a game and expect anything positive from it. To gain traction brands need to create interactive experiences for gamers.
By the way, here’s a bunch of people demonstrating Kinect’s controller-free experience:

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.