For the title of their new book, Jamie Turner and Reshma Shah didn’t go to Cleversville. They went straight for the gut with How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business.
The title is a little misleading; you’re not going to get a secret code word that gets dollars flowing; instead, Turner and Shaw lay out a more basic methodology of planning, executing, and tracking social media campaigns – detailing the various methods of doing it and the pitfalls to watch out for along the way.
There are a number of interesting cases included in the book to prove their points, such as the Detroit Zoo’s successful campaign for increased financing, and the perils brought on by “United Breaks Guitars.” And Turner’s not afraid to throw in his own case studies from BKV and The 60 Second Marketer to show how he practices what he preaches.
What makes this a good read for folks with traditional marketing backgrounds is that Turner and Shaw keep the language and tonality understandable for those who might not be familiar with social media. And that’s very refreshing when so many books on social media seem condescending for the slow adopters.
Special thanks for Pearson for providing me with a review copy.