How To Make Money With Social Media Offers More Than Just “Send Me $5 Now”

For the title of their new book, Jamie Turner and Reshma Shah didn’t go to Cleversville. They went straight for the gut with How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business.

The title is a little misleading; you’re not going to get a secret code word that gets dollars flowing; instead, Turner and Shaw lay out a more basic methodology of planning, executing, and tracking social media campaigns – detailing the various methods of doing it and the pitfalls to watch out for along the way.

There are a number of interesting cases included in the book to prove their points, such as the Detroit Zoo’s successful campaign for increased financing, and the perils brought on by “United Breaks Guitars.” And Turner’s not afraid to throw in his own case studies from BKV and The 60 Second Marketer to show how he practices what he preaches.

What makes this a good read for folks with traditional marketing backgrounds is that Turner and Shaw keep the language and tonality understandable for those who might not be familiar with social media. And that’s very refreshing when so many books on social media seem condescending for the slow adopters.

Special thanks for Pearson for providing me with a review copy.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.