It’s July 4th weekend. I’d like to focus on hot dogs for a minute.
Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an unbelievable situation where one gentile educates another on the reasons why Kosher matters. It’s sadder than a burned dog with no bun.
Shall we compare the above blandvertising to what once was?
In the old school commercial, Hebrew National “answers to a higher authority” than the U.S.D.A. That’s the built-in story that must come shining through, or the product’s real point of difference is buried instead of offered up as a reason to buy.
For good measure, let’s look at a few other ways to promote encased meats as an American tradition.