Hope Isn’t Hiring Dot Com

June 22, 2011 By David Burn Leave a Comment

The Republican National Committee is using the domain name hopeisnthiring.com and the following video to help makes its point about the economy.

In related news, Adweek reports that “digital is still just a sideshow; even in 2012, candidates of all kinds will spend what amounts to pennies on digital ads, at least compared to the billions they’ll lavish on their television spots.”

Ken Goldstein, president of Campaign Media Analysis Group, says, digital “is a fabulous tool for organizing, stimulating your supporters, general outreach, and fundraising so that a lot of money can be spent on TV.”

Filed Under: Political Advertising

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.