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Honey, What’s The Number For Rosetta Stone?

August 19, 2011 By Leave a Comment

IBISWorld, an independent publisher of U.S. industry research, estimates that overall Hispanic buying power will total $1.1 trillion in 2011, or about 9.5% of the US total.

Which begs the question, is 10 percent of your revenue coming from this demographic? If no, what, if anything, are you doing to change that?

For more than two decades, Hispanic buying power growth has outstripped that of the general population. Despite difficulties during and following the recession of 2009, buying power among Hispanics continues to escalate steeply.

Whether through active marketing strategies or mere coincidence, some sectors–Food, Retail, Education, Real Estate, Financial Services, Transportation and Entertainment and Media–have managed to capture a large and growing share of the Hispanic market, according to IBISWorld.

Following the recession of 2009, ad spending on Hispanic media grew 1.9% more than that of non-Hispanic media, with the largest gains experienced in TV, magazines and the internet.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.