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Honda In The Race To Win It

May 30, 2010 By Leave a Comment

Honda is launching two new spots today in conjunction with the 94th Indianapolis 500.

“We use racing and our IRL affiliation as a platform to demonstrate innovation and reliability. This spot is quintessential Honda,” says Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc.

“‘Backseat Driver’ adds style, sophistication and some attitude to the Accord and Civic imagery beyond the attributes that the vehicles are known for–quality, dependability and value,” says Richard Kent, Senior Manager, Auto Sales Marketing, American Honda Motor Co., Inc.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.