Honda In The Race To Win It

Honda is launching two new spots today in conjunction with the 94th Indianapolis 500.

“We use racing and our IRL affiliation as a platform to demonstrate innovation and reliability. This spot is quintessential Honda,” says Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc.

“‘Backseat Driver’ adds style, sophistication and some attitude to the Accord and Civic imagery beyond the attributes that the vehicles are known for–quality, dependability and value,” says Richard Kent, Senior Manager, Auto Sales Marketing, American Honda Motor Co., Inc.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.