Honda Brings Some Funky Stuff To The Party

Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour.

The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the squirrel’s need to stow, I don’t know, but the look and feel of this spot might go over well. The commercial is set to the tune of “Funky Stuff” by Kool & The Gang and all the Crosstour spots (“Instruments,” “Box,” “Snow Trip,” “Squirrel”), rely on atypical, pronounced polygonal animation.
“The style of the work really comes back to the Crosstour itself. It’s a modern solution. It gives you a lot of storage, but it doesn’t look or drive like other things out there. We wanted the visual style of the advertising to reflect this. So right away, you know that something new is going on here,” said Pat Mendelson, SVP, creative director at RPA.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.