Honda And W+K Define “Aspirational”

On Friday, W+K London rolled out a new 120-second spot for Honda.
Honda_WK_spot.jpg
Directed by Stink’s Ivan Zacharias, the spot follows a Honda test-driver (who lip-syncs the song “The Impossible Dream” by Andy Morris) as he gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile, and a powerboat.
As the spot wraps and the song ends, Garrison Keillor says in a voiceover, “I couldn’t have put it better myself.”
[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.