Honda And W+K Define “Aspirational”

December 5, 2005 By David Burn 3 Comments

On Friday, W+K London rolled out a new 120-second spot for Honda.

Directed by Stink’s Ivan Zacharias, the spot follows a Honda test-driver (who lip-syncs the song “The Impossible Dream” by Andy Morris) as he gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile, and a powerboat.
As the spot wraps and the song ends, Garrison Keillor says in a voiceover, “I couldn’t have put it better myself.”
[via Adfreak]

Filed Under: Brands

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

http://hyku.com/ Josh Hallett

When I read ‘morph’ I was thinking that would be cool to see, but it’s really just ‘cuts’ between the vehicles.
http://adpulp.com David Burn

Good call, Josh. I love precision in language. Sorry for failing to provide it here.
http://wso2.org/wiki/display/~natefern Bill Bartmann

Cool site, love the info.