Honda Is The New Volvo

June 28, 2011 By David Burn 1 Comment

Last fall, National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda Regional Marketing’s new “Clutter” spot touts the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles).

Agency: RPA in Santa Monica.

Filed Under: Car Account

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://twitter.com/skypulsemedia Howie at Sky Pulse Media

I might of joked on Twitter relating to Volvo disappearing but this is really impressive for Honda and better than any Darth Vader cutesy spot or Chrysler M&M debacle by far!